While multi-channel marketing is essential in every ICO, care should be taken to keep the platform as secure as possible to thwart attempts made by hackers to steal user’s data and funds. Hence utilize different combinations of login ID and passwords to protect your accounts.
Implement two-factor authentication across every computer installed on your network. Appoint a community manager to monitor the communication between the firm and the investors. Report any suspicious activity that occurs on the platform immediately and block phishing messages sent by third parties.
While paid tools are needed such as advertising and pay-per-click, certain free public channels are out there to promote your ICO to a large and targeted audience.
Many ICO listing websites offer free listing services. It will help in getting the word out quickly. By paying a specific amount, a premium placement or a prime advertising slot can be received.
Make sure that your token is blessed with inherent value and explain the rewards entitled to the holders to fetch a sustained demand. Utility tokens are more preferable as they have adequate transaction volume.
There have been plenty of cases where firms have failed despite having a good product due to a badly implemented ICO marketing strategy. Hence, utilize a mix of tools such as media outreach, email marketing, community management through bounty programs and social media promotion.
Participate in discussions on engaging topics on platforms such as Reddit, Quora and Bitcointalk. Maintain a direct communication channel with your followers. Concentrate on how your ICO can solve a specific problem and pain point.
Organize events and invite participants to share their experience on ICO’s. Hire influencers who have a huge number of followers on platforms like Facebook, Instagram and Twitter and offer them free shares for large-scale promotion of your ICO’s.
Run a mix of organic and paid campaigns as part of your ICO marketing strategy. At the end of the day, investors would judge your ICO by seeing the experience of your team, the concept of the whitepaper and benefits offered by your product.
Measure your campaign efforts through KPI (Key Performance Indicators) to find out if it is a success or a failure. Focus on improving your relationships with existing and potential investors.
Hire a reliable ICO marketing agency which has prior experience and work hard to pull off your campaign for adding value to your company in a shaky crypto environment prevailing today.
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